Lisa Sikkema
How To Optimize Your Marketing Strategy During A Political Year
Picture this: You’ve allocated a significant portion of your marketing budget to a prime-time TV…
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Does My Business Need Google Guaranteed?
Visibility and credibility on the Internet are paramount for businesses in the modern age. As…
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Creative Agency vs. Digital Marketing Agency: What’s the Difference?
The world of digital marketing can be confusing. With loads of internet jargon and endless…
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How AI Can Help Your Business Connect With Consumers
Artificial intelligence and virtual assistants like Alexa and Siri are becoming more commonplace, and they???re…
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Tips for Launching SEM Campaigns for Service Companies
Search Engine Marketing or SEM may not be something you recognize by name, but you…
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How Combining Social Management & Content Amplifies Blog Effectiveness
Cultivating a devoted customer base is part carefully crafted strategy, part art form. It…
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Let’s Call OTT What It Really Is: Streaming Video
Streaming services are growing in popularity. It seems there is an ad every day for…
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All OTT Videos are NOT Created Equal
While television and cable are both strong markets, it’s evident that they’ve taken a hit…
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Why Social Media Is Great For Blog Distribution
A blog is a powerful marketing tool for any business. It can attract traffic to…
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How Can My Digital Data Help Me Set Next Year’s Marketing Budget?
Our world runs on data. It tells you what your customers??? interests are, what they…
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